Search Engine Optimization, SEO it’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
Paid advertising, social media, and other online platforms generate traffic to websites. The majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
It’s common for business owners to question whether strategies like search engine optimization (SEO) or search engine marketing (SEM) still work going in to 2022.
The reality is that SEO still matters in 2021, though many of the practices and methods have changed. Search engine optimization is still one of the best customer acquisition strategies for locally focused businesses.
SEO works as a form of inbound marketing that attracts customers to you. SEO is particularly beneficial for locally focused businesses, those looking to reach more users with their content and businesses.
SHOULD I HIRE AN SEO PROFESSIONAL, CONSULTANT, OR AGENCY?
Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an expert. Don’t worry either way is good, it all depends on what results you are looking for!
If you decide to go for the expert help, it’s important to know that while many agencies and consultants “provide SEO services,” they widely differ in quality. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can actually harm your site more than help it.
Here at DMB our clients enjoy the best SEO has to offer and we can do the same for you.
5 TIPS ON WHY YOUR SEO WILL SHOW ROI WITH US
- Organic Search Is Most Often the Primary Source of Website Traffic
- SEO Builds Trust & Credibility
- Good SEO Also Means a Better User Experience
- Local SEO Means Increased Engagement, Traffic & Conversions
- SEO Impacts the Buying Cycle